Why exactly Artificial Intelligence in Ad Targeting is a big relief ?

Artificial Intelligence is the new buzz-word in Advertisement and Marketing industry. The technology is getting prominence in this vertical because it is successful to do away the chronic lacunae in existing targeting and re-targeting technologies. AI is a massive stride towards automated and intelligent decision making. It makes the system faster and far more accurate.

In Ad targeting, Artificial Intelligence helps throughout four primary facets. These are: Discovery, Prediction, Recommendation, and Automation. This, in fact, is the complete life cycle of marketing and customer targeting. As customer bases are always volatile, any new pattern in the market might lead to major disruptions in the bigger landscape for marketers. AI helps to find such new customer behavior or a deviation from the existing pattern, even if it is slight.

The technology is a boost in the next state of operation after discovery of the new pattern. It predicts the impact of disruption with distinctive accuracy. It foretells the next move of customers or the how the deviation would change or impact the market scenario. AI can predict if the new pattern in customers behavior is short-termed or long-termed. Next, is to match the data with projected goals and objective of the business. This is where it recommends the best or the most effective roadmap for marketing and targeting. It can recommend what the marketer should do to make out the best of changing customer behaviors.

AI’s imperative, however, just begins here. It can take the decision to work on its own recommendation and automate the action. The facet of independence in this technology makes it “intelligent”. It can take the best decision depending on the scenario and act on it. AI not only achieves conversional objectives of marketing like Geo-targeting, age-group, and interest based targeting, but also use the data to act on a strategy for the best possible outcome.

For example, while a customer is enjoying a sunny day, he or she might be unaware of rain forecast for the next six hours. An AI based Ad targeting can achieve a jaw dropping solution in this situation. It can show the discounts on a brand’s umbrella available in the nearest location to the customer, along with the forecast alert. And all these happen automatically. It happens in a flicker of a second and without any human intervention! This is the power of Artificial Intelligence, which can turn as a game changer of the decade for marketers.