What actually AI means to current Ad-space?

Although Artificial Intelligence seems to be a recent breakthrough in Digital Advertisement, it was right in its backyard since before. The only difference is its new makeover as an upfront technology surpassing the previous ones. Also, the technology is now imported without much cajoling in its moniker. In fact, technologies like a Programmatic advertisement, in-image advertisement and other aspects like consumer profiling has been using AI in an indirect manner. These changes have integrated AI further into the system, which will make add targeting sharper and more accurate. In other words, the current format of AI in advertising is a facelift to the ad industry. There are several facets where the impact is immense.

Programmatic Advertisements is about computation, which follows certain algorithms. The objective of such an algorithm is to project the right advertisement to the right consumer at the right time and location. This system needs variables, which are demographic information from the user’s side and the type of content from the platform’s side. Now, using AI, these data will be collected from larger bases with greater accuracy. The big difference is, the current usage of AI will decrease the need for manual intervention in the process. AI enabled Ad platforms can optimize campaigns on real-time based on collective data from both user and platform front.

In-image advertising is based on the basic concept of AI, the Neural Networks. A Neural Network is the basis of Machine Learning. The system is developed to process massive information which undergoes processing through definite mathematical functions. Now, AI enabled in-image advertising has made the process more accurate and fast. This is achieved with a massive increment in the bulk of labeled images that are fed into the neural network. This renders the process fast and precise, ensuring appropriate ad in-image targeting. The achievements of AI-based platforms are more into consumer profiling. Predictive analysis got its wings with Artificial Intelligence. Relevant data on demographic information and consumer behavior are matched with real-time preferences of consumers. Also, the integration of several aspects like social media, barcodes, mobile number is combined to form a comprehensive data set for consumer profiling. This became possible only after using Artificial Intelligence as the basis of ad operations. AI has become a day to day matter in one or the other way. Right from a common search on the internet to buying recommendations, AI has been enabling the digital sphere for users, advertisers, and marketers. In fact, it is not only AI that rendered a massive boost in the industry, but an array of high-end technologies is also in support. Still, AI has been the basis of ad-technology since before and it will keep on being so in the future ahead.