Artificial Intelligence is helping to bridge the gap between efforts and the desired results in digital advertising. This technology helps to determine targeted audience, the type of advertisement, the time of targeting and the most effective channel for the campaign. Artificial Intelligence broke the enigmas of these aspects by fostering the power of data-driven decision making.

Artificial Intelligence means the derived advantages of Big Data. It combines the output of analysis, segmentation, and filtration of large consumer data. Machine leaning enables understanding human behavior boosting accurate prediction of consumer trends and its impact on the market. AI in digital advertisement transformed as the basic technology for audience data collection.

Pushing technology to understand human sentiments and feelings can gain a massive edge in marketing. NLP helps automated bots to understand semantics which will enable to gain customer insights throughout massive geographies and diverse parameters like interests and age groups. NLP enables Brands to determine the most plausible response of customers.

Segmentation is essential for effective targeting. Artificial Intelligence enables targeting individuals or the smallest group of consumers with optimal precision. It can segment the consumer bases according to specific interest of advertisers. AR lets to fit multiple criteria to filter customer bases for personalized Ad targeting.